Social Media Policies For Your Company: External Policies
Tweet In my last post we explored the policies that companies should consider internally, within their organization, when getting started in social media. This time we’ll take a look at the social...
View ArticleSocial Media Agencies and Transparency
Tweet On Tuesday, Rachel Kay asked a thought-provoking question during a Twitter Q&A with fellow PR practitioner Sarah Evans: How involved can an agency get in a clients SM execution & remain...
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Build Your Social Media Strategy With Rocks and Sand
Tweet Social media is taking off right now. It’s all over the traditional media; there are books on it being released in every direction, and everyone seems to be on at least one of the various social...
View ArticleCorporate Social Media Policies Ebook
Tweet Earlier this year I published a short series of posts on how to go about creating social media policies for your organization. I’ve now pulled the essence of these posts into an ebook on...
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Seven Reasons You Should Care About Disclosure on Twitter
Tweet A tweet from Eden Spodek caught my eye the other day: “Am I in the minority in thinking consultants should disclose when tweeting about clients?” Now, I’ve written about disclosure plenty of...
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Do The Old Timing Rules Still Apply For Media Relations?
Tweet When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example: Know who you’re pitching and what they’re after Tailor your pitch...
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Altimeter, Web Analytics Demystified Release New Research On Social Media...
Tweet Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to demonstrating results in an emerging space, but sophisticated...
View Article57 Social Media Policy Examples and Resources
Tweet Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating...
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Altimeter Report Provides Facebook Page Guidelines, Benchmarks
Tweet In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success...
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Facebook Strategies: Content Over Creative
Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue, who found that 99.5% of...
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Choices and Lessons
Chris Brogan‘s latest weekly newsletter was around the subject of choice. You can read it over on his site, too, if you like. In it, he talks about the importance of remembering that you have a choice,...
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15 top tips for a successful PR career
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips...
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Thoughts on Boston
I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home Explosion at the Boston Marathon...
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Should “they” be allowed to use social media? Who are “they”?
So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official...
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Where were you when the power went out?
Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two...
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Content Calendars Aren’t Evil – They’re Just Abused
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content...
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How Lean In got me thinking
If you haven’t read Sheryl Sandberg’s book Lean In, you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the...
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Marketing, community, support or all of the above?
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source:...
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Internet Trends for 2014 Report is a must read
Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker, venture...
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Presentation: The Power of Loyalty in Social Media
This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel, Keith McArthur, Di...
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